AstaReal Singapore Showcases Natural Astaxanthin for Pet Longevity at Pet Fair South East Asia 2026
28–30 October 2026 | Bangkok International Trade & Exhibition Centre (BITEC), Bangkok, Thailand
At this leading B2B pet industry event, we aim to connect with industry professionals and explore how AstaReal® natural astaxanthin can contribute to the next generation of pet health supplements and functional pet food products for cats and dogs.
As pet owners increasingly view their animal companions as family, the focus of pet nutrition is evolving beyond basic nourishment towards long-term well-being and healthy ageing. This growing interest in pet longevity is creating new opportunities for pet food manufacturers, supplement brands and ingredient innovators to develop science-led nutritional solutions.
Same Science, Now for Pets
Derived from the microalga Haematococcus pluvialis, natural astaxanthin is a carotenoid known for its antioxidant properties. AstaReal® combines expertise in natural astaxanthin production with a science-driven approach to ingredient quality and applications.
As oxidative stress is one of the biological processes associated with ageing, antioxidant nutrition is an area of growing interest in healthy-ageing research. Natural astaxanthin offers pet brands an opportunity to explore ingredient solutions designed to support overall wellness throughout a pet’s life. Join us at the Vet Square presentation session where Dr Attawit Kovitvadhi explains this exciting topic.
Add Life to Years, and Years to Life
For B2B partners, AstaReal® natural astaxanthin offers a synergistic ingredient to explore innovative product concepts in the expanding pet wellness market for cats and dogs.
Potential areas of product development include:
Healthy ageing and longevity: antioxidant nutrition as part of a broader approach to supporting pets throughout different life stages
Skin and coat wellness: maintaining healthy skin and coat condition
Active living and vitality: supporting agility and muscle health for active breeds
Supplements and functional pet food: AstaReal® astaxanthin can be considered for supplement formulations and moreover freeze-dried treats, extrusion, dry and wet food options are also possible
By incorporating science-backed ingredients into thoughtful formulations, pet nutrition brands can respond to the growing demand for products that support pets’ healthspan for owners seeking full-circle nurturance. Our sincere appreciation goes to Vicchi Enterprise (exclusive distributor for pet nutrition) for arranging these samples.
What is Pet Fair South East Asia 2026
Pet Fair South East Asia brings together manufacturers, brand owners, ingredient suppliers, distributors and other professionals across the pet industry, providing opportunities to exchange ideas and build business partnerships in one the most vibrant markets in APAC.
Interested in exploring AstaReal® natural astaxanthin for your next pet nutrition product?
Contact AstaReal Singapore to discuss B2B ingredient opportunity.
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