AstaReal® VeriReal✔
For Brand Owners & Manufacturers
To Raise Awareness & Best Quality Practices in Thailand
To Maintain Safety and Trust in the AstaReal brand
To Demonstrate Stewardship in Response to Market Demands
Tailored exclusively for Thailand by market demand.
In 2023, our customers reported suspicious astaxanthin supplements co-branded with AstaReal astaxanthin online at Shopee Thailand and Lazada Thailand. We researched this and have confirmed that some unfamiliar brands with a label claim including AstaReal® astaxanthin and included our trademark logo did not have detectable astaxanthin in the supplement. Therefore, we are concerned about the safety and quality of such products.
We hope a few bad apples do not spoil the whole barrel.
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To separate the suspicious products from the genuine AstaReal® astaxanthin products, the AstaReal® VeriReal certification lists the finished products which contains 100% authentic AstaReal® astaxanthin and the dosage matches the label claim*.
As a brand owner, your certified product can leverage this fact in marketing and communications thereby maintaining the customers' trust and brand loyalty.
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Other goals of the program certification:
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To raise the awareness and quality practices among Thai Brand Owners and Thai Contract Manufacturers.​
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To restore consumers' confidence in the quality and safety of supplements using AstaReal® astaxanthin.
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We hope to be a beacon for trust and best practices in this industry.
*AstaReal® VeriReal program limits checks only to astaxanthin. It does not involve the evaluation of other ingredients or guarantee the total finished product quality and safety which is the responsibility of the brand owner to ensure the products follow local TFDA regulations.
The Process
1
Contact Us
Brand owners, check your eligility then fill in the AstaReal® VeriReal✔ enquiry form. We will reply within two weeks.
2
Audit
If your product meets the criteria, we will request supporting documents and test that product randomly sampled from the market place.
Eligibility for AstaReal® VeriReal✔
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The finished product is either i) Thai owned brand and manufactured locally* or ii) the finished product is sourced and bought directly from AstaReal or Fuji Chemical Industries.
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The finished product contains AstaReal® astaxanthin and has been commercially available for minimum of 12 months.
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The product co-brands with the AstaReal® logo under a trademark licensing agreement.
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The AstaReal® astaxanthin is sourced either directly from AstaReal or our authorised Thai distributor: Gowell Co., Ltd or Primo Trading Co., Ltd.
- If the sourcing of AstaReal® is managed by a local contract manufacturer, check if they will agree to cooperate with you and AstaReal because the audit process involves the review of manufacturing and quality documentation.
- The certification program costs USD 1000 per SKU. The fee covers the administrative and testing overheads to maintain the program.
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VeriReal QR Seal
VeriReal Certificate
Audit by AstaReal® VeriReal✔
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AstaReal will purchase the product from the marketplace and test the astaxanthin potency at the Thailand Institute of Scientific and Technological Research (TISTR). It is an governmental institute and accredited testing laboratory. More on TISTR can be found here.
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AstaReal will request the brand owner and/or contract manufacturer for manufacturing and quality documents specific to that batch of product, such as but not limited to: records of purchase and delivery of AstaReal astaxanthin raw material, stock inventory card, batch master record, finished product CoA and other QC/QA documents.
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Only products that have already passed the above criteria, will be AstaReal VeriReal✔ certified.
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AstaReal will issue the AstaReal VeriReal✔ QR seal and Certificate of Authenticity and the product will be listed in AstaReal website.
Certificate of Authenticity
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The AstaReal® VeriReal✔ QR seal is the most important asset.
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Consumers will scan the QR seal and see the product listed only on our webpage for confirmation.
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Only authenticated products by AstaReal are listed on this website. If a product is not listed, the product cannot claim AstaReal® VeriReal✔.
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The QR code may be freely used. It should appear in your offline or online product marketing, product labelling and packaging.
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We encourage you to use the QR code as much as possible so that consumers may scan and visit the product list.
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You will also receive a unique certificate which contains the product information and validity period.
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Only the image of the entire certificate may be use in your product marketing.
- Part of the certificate may not be used on its own to promote your product.
